Spring 2026 onwards
brand
Sapphfit is a sapphic fitness group. I created and branded Sapphfit myself to address the lack of representation in fitness spaces. Oftentimes online, we are sold that women’s fitness is one thing: dieting, being skinny, lifting light weights, still being society’s definition of feminine. These ideas can steer people away from fitness, and Sapphfit aims to combat this. We also believe that fitness isn’t just lifting weights, but can be infused into so many other activities.
I began creating the branding for Sapphfit in my last semester of college in a Branding and Packaging class. During this class, I created the logo and began experimenting with the branding. After I graduated, I immediately started refining my work, aiming to create a graphic and anti-minimalist feel. I created custom ways of editing photos to give them a unified and uniquely Sapphfit look.
We launched in June 2026, and I continue to design posters, posts, and videos for our socials as well as contacting fitness collaborators, organizing events, creating RSVP links, and more.
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